HARMAN High Performance AV Teams With Netsertive to Launch Local Extend™ Online Marketing Program Supporting Local Dealers
28 January 2011 00:00
ELKHART, Indiana — HARMAN High Performance AV (HPAV) today announced that is has partnered with online marketing specialist Netsertive to support HPAV dealers with a new online local marketing program. The Netsertive Local Extend™ program is an exclusive service that places co-branded online advertising into local markets throughout the U.S. and connects consumers to their local HPAV dealers for Mark Levinson®, Revel®, JBL® Synthesis® and Lexicon®.
Netsertive’s Local Extend uses proprietary “learning-engine” technology to direct online consumers to their local dealer. When a person visits a website showing an HPAV ad, the ad automatically configures itself to display information about the local HPAV dealer, along with a link to the dealer’s website.
The Local Extend process can be implemented on ads on a wide variety of relevant websites including enthusiast, trade, product review and technology sites as well as blogs, online forums and other outlets. HPAV’s program with Netsertive will target such markets as luxury living, business, and A/V media with advertisements on sites for media outlets such as DuPont Registry, New York Times, and Home Entertainment.
“Local Extend is an effective way of connecting our dealers with consumers in their area, and makes it easier for people to find out where they can audition and purchase HPAV products,“ noted Jim Garrett, Market Manager, HARMAN High Performance A/V. “Our partnership with Netsertive reflects our commitment to providing our dealers with marketing support tools that enhance their online presence, bring them qualified customers and help drive sales.”
Based in the Research Triangle Park area near Raleigh, North Carolina, Netsertive helps small and medium businesses and their product manufacturers attract consumers and increase sales through its innovative online marketing technology. The company helps clients transform online discovery into offline sales using a proprietary, data-driven approach to online search and display advertising. Its patent-pending “learning engine” technology ensures that clients acquire the largest number of qualified website visitors for a given advertising budget, through a vertical industry focus and continuous campaign improvements. Netsertive serves a wide range of local businesses in North America, as well as product manufacturers who leverage the local businesses for distribution.
HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 11,000 people across the Americas, Europe and Asia, and reported sales of $3.2 billion for the last twelve months ended March 31, 2010. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.